Search Engine Reports
Do you know how your site is rated by the major search engines?
And your competitors'? Do you even know who your serious online
competitors are - and what they are doing to get ahead of you in
the search engine positioning game?
Monitoring your position with the search engines is an important
part of any web site marketing activity. Doing this manually would
be a very laborious and tedious task. Search Engine Booster
has automated the process and can give you regular reports showing
how you are ranked by the top 15 or so search engines for your specified
keywords. Just as importantly, we also show you how your competitors
are doing. This can be a powerful competitive analysis tool. These
reports act as a benchmark to evaluate the effectiveness of promotional
activities.
This process of monitoring and reporting must be done on a regular
basis and is not usually successful if conducted on a one off or
occasional basis. This is because everything is so dynamic - search
engines are constantly changing their methods and tactics, competitors
are always trying new things to improve their positions, and the
effects of certain changes may be slow to emerge but hard to redirect
if left too late.
The frequency of reporting depends on the nature of the business,
but typically once per month is adequate. Reports are provided in
the form of a CD ROM or compressed zip file by email - typically
10Mb+ in uncompressed form. Search Engine Booster provides
additional advice, either in person or over the phone to further
explain the meaning of the reports and recommend any actions to
be taken.
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